CreateAthon 2021
VCU Ad Club x Shood RVA
CreateAthon was a 3 day collaborative creative and strategic sprint involving a nonprofit—Shood RVA. Our team had to analyze their branding and social media output, then create a plan moving forward to improve their strategy. We noticed that Shood has great branding, but lackluster social media. Three days of hard work, and we created a new identity for Shood to build off of moving forward.
Set of 3 informational 1 page graphics for Instagram:
Informational 3 page sliding graphic for Instagram to promote donations:
Informational graphic for Instagram to address the issue of getting unusable shoes:
Informational 2 page sliding graphic for Instagram on where to find donation boxes:
Everything the team created:
