Robertson Rush 2021
VCU Ad Club x Scrubbi
The Robertson Rush was a week long creative sprint held by the VCU Ad Club and Robertson School.
The Ask: Create a brand identity for a new alternative hand cleaning product, Scrubbi.
Scrubbi is a lightweight sponge that's innovative technology allows you to fill it with a liquid sanitizing solution and scrub away germs more effectively. It is an easy, waterless clean for our busy lives.
Strategy: With Scrubbi, you don't have to choose between cleanliness and convenience
Color Palette:
Packaging:
Website:
Social Media:
The ____ Clean Campaign:
Presentation!: https://vimeo.com/537547005